We handed in our concepts today. The briefs were cleaned up and put in a suitable TVC script format (I was hoping it would demonstrate our experience and professionalism in producing TVCs and give us an edge against the other filmmakers!). We also provided graphics for our top 3, and a test render of the Lancer. Since we’re not making a photo-reallistic ad, getting the car right is something we’re going to have to nail with the client right away.
