Tropfest has made the announcement and will begin featuring bios on the filmmakers soon. It’s always a relief when announcements are made, since we can start telling people about it, and putting the news up on our website. Word-of-mouth marketing is the best way we get business, so we need to be able to talk about past and present projects. Sam works tirelessly on getting the permission we need to promote our work . Not being able to promote work can really hurt us in the long run. Even if a big project pays well, there’s a “marketing opportunity cost” we pay if we can’t promote it. There are big projects this has happened on, where we are still not allowed to talk about, much less use it to seek more similar work.
Eddie & James will be co-directing the TVC, with Sam producing and Elvia production managing. Both the Ghastly Gourmet and Teenage Butterfly teams have been pulled off of the Nickelodeon pilots to concentrate on getting the TVC finished within a month. Good thing we planned to deliver the pilots to Nickelodeon a month earlier than their original schedule (in time for MipCom), and so the Pilots should still be completed in time.
James has popped down to the Mitsubishi plant at Clovelly park to take some reference photos of the new Lancer. Eddie and the design team is working on character concepts. We don’t have a lot of time for back-and-forthing on such a deadline so we’ll have to get it right fast. Still beats the casting process that our live action counterparts have to go through! Sam is chasing down an existing Lancer model from Mitsubishi’s regular agency. It will save us a lot of time if we don’t have to model it in 3D from scratch. Our budget is about half what we can often expect for a TVC but still doable provided we are efficient. On the brightside, Adelaide is not nearly as expensive as Sydney, and I assume it can only be challenging for the filmmakers working on this over there.
