While Sam is away on a well-deserved 2 week holiday, I’ve been given the task of running our weekly business development meetings, which Sam usually does.
These meetings are attended by the 5 directors of the company and dedicated to the service side of our work which includes TVCs and video games work. We also have regular development meetings for our original projects which I am in charge of. At business development meetings, we go through new enquiries, leads and follow-ups for service work.
We introduced them about a 6-months ago when we identified that we weren’t exploiting our service business to its full potential and our strategies for bringing in new work weren’t working. A big part of the problem was a cultural one. As directors of the company, we just weren’t putting in the same effort to bring in service work in a cohesive and strategic way as we were with getting our original content off the ground. In other words, we just weren’t giving it the attention it deserved.
By having regular business development meetings, everyone is involved in bringing in more work and things move a lot faster. Marketing and business development is something that everyone can pitch in to do in some way. A lot of it is knowing people and it’s surprising how useful some people’s contacts can be when you least expect it.
