This is our latest TV Commercial, which we made for Rundle Mall, Adelaide’s (Australia) premier fresco-styled shopping district in the heart of the city. The TV Commercial was produced with advertising agency, Clemenger BBDO Adelaide.
According to James Calvert, who directed the TVC:
Recreating the Adelaide institution that is Rundle Mall turned out to be one of the most challenging yet rewarding jobs I have had to do as an animation director. Our main character “Ginger” had to walk down the Mall in one continuous shot, while around her the seasons changed. Ginger had to change costumes and so did each of our 100 background characters.
The trees drop their leaves in Autumn, the flowers bloom in Spring. Normally something of this magnitude would be reserved for a feature film! I guess thats the point of difference with this commercial, is that we’ve packed all these elements and a bit of magic into a 30 second spot.
The biggest artistic inspiration for us was the Japanese artist Tadahiro Uesugi [Below]. Tadahiro’s work captures the colours and light quality of each season and this was something we wanted to replicate in the commercial. We made the ad in a way that if you were to pause on any frame it would look like a piece of artwork in it’s own right.
June 19, 2008 at 7:26 pm |
Congratulations for the work. I said in Vimeo: I love it.
June 20, 2008 at 5:58 am |
Great work guys. Tres chic!
June 20, 2008 at 8:01 am |
Once again you have blown me away with some very impressive work. Its great to get some of the story behind this piece and what influenced it. Congratulations! I reckon it should feature in the advertising awards landscape come the right time.
Cheers, keep up the good work!
June 20, 2008 at 12:00 pm |
Wow. Need one say more?
If only all ads were half as good we would watch them instead of switching off.
June 20, 2008 at 12:10 pm |
Excellent work!
June 22, 2008 at 10:37 pm |
very, very, nice !!!!
June 27, 2008 at 8:25 pm |
[...] | Cómo se ha hecho Autores | [...]
July 31, 2008 at 9:53 am |
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July 31, 2008 at 11:18 am |
I must say the ad looks great, and it’s good to see some of the process behind it. That said, every time I see it it irks me how all the shops and features of the mall are all in clearly the wrong place, and I know many others who have also picked up on that.
August 1, 2008 at 9:29 am |
that cool
hohoho
box office quality in tvc
delightfull
September 18, 2008 at 10:18 am |
[...] part of a rebranding and promotion effort, The People’s Republic of Animation was commissioned along with Clemenger BBDO Adelaide to create a television commercial and related [...]