This is our latest TV Commercial, which we made for Rundle Mall, Adelaide’s (Australia) premier fresco-styled shopping district in the heart of the city. The TV Commercial was produced with advertising agency, Clemenger BBDO Adelaide.
According to James Calvert, who directed the TVC:
Recreating the Adelaide institution that is Rundle Mall turned out to be one of the most challenging yet rewarding jobs I have had to do as an animation director. Our main character “Ginger” had to walk down the Mall in one continuous shot, while around her the seasons changed. Ginger had to change costumes and so did each of our 100 background characters.
The trees drop their leaves in Autumn, the flowers bloom in Spring. Normally something of this magnitude would be reserved for a feature film! I guess thats the point of difference with this commercial, is that we’ve packed all these elements and a bit of magic into a 30 second spot.
The biggest artistic inspiration for us was the Japanese artist Tadahiro Uesugi [Below]. Tadahiro’s work captures the colours and light quality of each season and this was something we wanted to replicate in the commercial. We made the ad in a way that if you were to pause on any frame it would look like a piece of artwork in it’s own right.