Driving in a car turns into a hallucinating experience. Sounds like a familiar concept? In this case it’s not the promo we did for the Mitsubishi Lancer, but a TV Commercial we’ve just finished for the South Australian Motor Accident Commission that warns of the dangers of driving under the influence of drugs.
Helping us direct this TVC in the early stages was our good friend and mentor, Deane Taylor, who is best known for his work as production designer on A Nightmare Before Christmas and Happily N’ever After. We started early development with the agency, Clemenger BBDO Adelaide while still finishing off the Rundle Mall TVC with them.
There’s always great creative “by-product” that doesn’t get used in final animation, so I thought I’d show some of the ideas that we came up with before we arrived at the final concept that was used. Even though things don’t get used, it all adds to the value of the final work we do.
[Beatboard of the final treatment]
[Early concept by Ari Gibson]
[Sketch by Deane Taylor. Colour by Danica Wells-Heitmann]
[Various creatures designed by Eddie White]