We are thrilled to announce the news today about our new partner in crime…Halfbrick!
With Halfbrick (the creators of the iphone smash hit Fruit Ninja) recently making a partial acquisition of PRA we now have the support, creativity and experience of their team behind us. From here we will work on bringing inspired and engaging animation to audiences through multiple channels. This includes games; which we are without doubt an integral part of the entertainment spectrum. We are pumped about the future with Halfbrick.
We will continue to serve new and ongoing clients in advertising and games – our mission of bringing inspired and engaging animation to audiences applies also to the TVC’s, cinematics and trailers we produce. This will still be our core business focus.
Stay tuned for the game trailer we are working on with Halfbrick for their next instalment in the Barry Steakfries saga…Machine Gun Jetpack.
Some excerpts from the press release release below…
“This is an important step for Halfbrick. We see their [PRA's] narrative focus as an incredible resource for creating new and truly compelling IP. Between PRA and Halfbrick, there is barely a screen we can’t reach,” said Shainiel Deo, CEO of Halfbrick.
“The Halfbrick team has built a culture that fosters creative brilliance and simply breeds success,” said Sam White, CEO of The People’s Republic of Animation. “We are very excited to be a part of Halfbrick, both to work with them to create exciting new gaming IP, and to continue to establish PRA one of the world’s leading animation studios.”
Full press release here.
